Absolut’s ‘Blank’ campaign launches

David Bray

Absolut has finally launched the ‘Blank‘ project. The vodka brand from Sweden has a long history of supporting contemporary art and we’re honored to have them recognize some of our family members in this new series of artist bottles getting ready to hit shelves. Thinkspace family members include David Bray (debut U.S. solo show now on view), Fernando Chamarelli (showing next month) and Brett Amory (showing again next summer). Other artists who participated include Dave Kinsey, Sam Flores, Thomas Doyle, Aesthetic Apparatus, and Jeremy Fish.

Fernando Chamarelli

Many of the artists created more than one ‘Blank‘ and the videos below show a glimpse into the creative process behind each as well as a look at the worldwide campaign currently unfolding around this new series of bottles. This campaign has been in the works for ages and I’ve been busting at the seams to share with everyone.

Brett Amory

Take a look at the artists at work on their AbsolutBlanks‘ in the below video

AND take a look at some of the promotional festivities going off currently around the world to help support this new campaign… Just huge for all the featured artists involved in this campaign.

Check out the full series here:

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